Monthly Archives: March 2015

Mar 202015 Tagged with , , , , , ,

Making the Leap From Social Monitoring to Social Churn Prediction

The proliferation of social media listening and monitoring platforms is a sure indication that business has embraced social media as a valuable communication channel for brands and their customers to exchange information, obtain and deliver customer service, and build relationships.

With so many socially-active consumers willing to publicly share their feelings and experiences, social media has emerged as an important source of business intelligence data that drives customer insights, product feedback, reputation management, influence and reach tracking, sales forecasting‚Ķand the list goes on. Read More…