communication channel

Oct 222013 Tagged with , , , ,

Has “Customer Engagement” Lost Its Meaning?

It’s hardly possible to go an hour these days without hearing the term, “customer engagement” in one form or another. Marketers, business owners, and consultants all reach out to us with headlines that seem to scream, “How to engage your customer” or, “5 tips to improve customer engagement.”

But anyone who has been in the business world a while knows that when a trendy term is bandied about enough, it quickly loses its luster, and often its meaning as well. Read More…