Customer Retention

Jan 242015 Tagged with , , , , , , ,

Improving Traditional Models Of Churn Prediction

There is little doubt that customer churn is a significant issue in the telecom industry, particularly in mature markets where product penetration is very high and there is a declining pool of available customers who are new to the technology.

Over the past decade or so, companies experiencing the pain of churn have begun to deploy systems and processes that identify and communicate proactively with at-risk customers. Most of these processes are driven by Read More…