Retention

Dec 092014 Tagged with , , , , , , ,

The Financial Case For Reducing Churn

The rate at which a company loses customers, or “Customer Churn Rate”, is an area of increasing concern among telecommunications brands with subscription or recurring-billing business models. In particular, communications service providers in industries with high rates of market penetration (like cable TV, wireless, and broadband internet) are investing more heavily in customer retention due to the shrinking pool of available new consumers adopting technologies and services for the first time.

As new customer acquisition opportunities decline, Read More…