Jan 242015 Tagged with , , , , , , ,

Improving Traditional Models Of Churn Prediction

There is little doubt that customer churn is a significant issue in the telecom industry, particularly in mature markets where product penetration is very high and there is a declining pool of available customers who are new to the technology.

Over the past decade or so, companies experiencing the pain of churn have begun to deploy systems and processes that identify and communicate proactively with at-risk customers. Most of these processes are driven by Read More…

Dec 092014 Tagged with , , , , , , ,

The Financial Case For Reducing Churn

The rate at which a company loses customers, or “Customer Churn Rate”, is an area of increasing concern among telecommunications brands with subscription or recurring-billing business models. In particular, communications service providers in industries with high rates of market penetration (like cable TV, wireless, and broadband internet) are investing more heavily in customer retention due to the shrinking pool of available new consumers adopting technologies and services for the first time.

As new customer acquisition opportunities decline, Read More…